Puro Tinto Coffee → Design Dive Solutions

Puro Tinto Coffee

Project

Puro Tinto Coffee – Premium Branding & Website Redesign

Introduction

Puro Tinto Coffee is a premium coffee brand offering high-quality products. Despite their exceptional offerings, their digital presence lacked the elegance and professionalism expected by their target audience. They partnered with us to rebrand and redesign their online identity to reflect their premium positioning.

Problem Statement

Outdated and inconsistent branding
Website lacked sophistication, intuitive navigation, and modern UI
Poor engagement and low conversion rates
Difficulty in resonating with a quality-conscious audience

Solutions

Delivered a complete rebrand including logo, typography, and visual identity
Designed a cohesive brand experience using Adobe Illustrator, Figma, and Photoshop
Developed a modern, user-friendly website using HTML5, CSS3, JavaScript, and Shopify
Conducted user testing with UsabilityHub to validate UX decisions

Our Design Process

Design Elements

Colors:

Mockup:

Logo:

Wireframe

Final Execution

Crafted a sophisticated brand identity with custom fonts and premium color palettes
Built an elegant, responsive website with seamless navigation
Resulted in a 70% increase in user engagement and a 50% boost in conversions
Received glowing feedback from both the client and end users