GeniqSoft → Design Dive Solutions

GeniqSoft

Project

Geniqsoft – Website Redesign for a Global Tech Company

Introduction

Geniqsoft is a technology company providing tailored IT solutions across healthcare, finance, and logistics. While their services were robust, their website didn’t communicate trust, innovation, or scalability—key factors for B2B decision-makers. They partnered with Design Dive Solutions to revamp their site and better reflect their expertise and global capabilities.

Problem Statement

Generic Visual Identity: The design felt templated and lacked originality, reducing brand recall.
Poor Content Structure: Information was scattered, making it difficult for users to understand services and value propositions.
Low Engagement: Minimal interaction, unclear CTAs, and weak storytelling led to low conversions.
Lack of Scalability: The site wasn’t built to scale with new services, updates, or case studies.
Mobile Usability Issues: The site wasn’t fully optimized for mobile users, causing high drop-off rates.
Technical SEO Weaknesses: The site lacked proper meta structure, schema, and performance optimization.

Solutions

Revamped the entire UI/UX with a custom, professional design tailored to tech buyers and enterprise decision-makers.
Restructured the content to clearly explain Geniqsoft’s solutions, benefits, and industry focus.
Designed custom service and industry sections to guide users through relevant offerings.
Used Figma for design, Adobe Illustrator for iconography, and a modern tech stack (HTML5, CSS3, JavaScript, WordPress) for implementation.
Ensured mobile-first design principles and optimized performance for speed and SEO.

Our Design Process

Design Elements

Colors:

Mockup:

Logo:

Wireframe

Final Execution

Delivered a high-impact, responsive website that communicates innovation and trust.
Built scalable content modules for easy future updates and additions.
Increased clarity and lead generation through strategic layout and compelling messaging.
Geniqsoft now has a digital presence that matches the quality of their services and supports their global outreach.